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CREATIVE REEL
CREATIVE DIRECTOR. ART DIRECTOR. STRATEGIST.
18+ years experienced senior creative leader, director, and storyteller with extensive expertise in both brand and agency marketing, advertising, experiential, UX design, visualization, and innovation - delivering award-winning ideas and executions for global brands and partners. Specializing in manufacturing, building materials, automotive, healthcare, hospitality, and other consumer packaged goods. Creative Director, Copywriter, Strategist, Art Director, Illustrator, and Mentor.
CREATIVE APPROACH
Make it visual. Make it fun. It will be memorable.
Brands that play make the greatest impact on consumers. And, creative based on explorative play and adventure leads to great innovations.
Put consumers first and treat them like the fans they are (or should be). Start each project with play. Then with a childlike curiosity answer the "how", "what" and most important, "why" for the brand before introducing the art, beauty, drama.
CORE COMPETENCIES
Strategic Insights
Creative Ideation
Brand Experiences
Brand Identity
Holistic Campaigns
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Sponsorship Marketing
New Business Pitches
Concept Design and Illustration
Artist Management
3D/Graphic Design
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